Who didn’t browse through grandma’s Otto catalog back in the day? The very first catalog was published in 1950 and featured 28 pairs of shoes — a true sensation at the time! That moment marked the beginning of an incredible success story.
Just a few years later, the product range expanded to include bicycles and electronic devices.
During the 1960s and 70s, the company kept improving and introduced innovations such as a telephone order hotline, electronic data processing, and the Hermes delivery service — its own parcel logistics system.
In the 1980s and 90s, Otto transformed into the international trading and service corporation Otto Group and became the largest mail-order company in the world!
By 1995, Otto took another pioneering step with the launch of otto.de.
In the years that followed, the internet became increasingly important as a sales channel, leading to a major digital transformation. Otto has always moved with the times — and continues to do so today — keeping younger customers in mind as well, for example with a student discount at Otto.
The original shoe-only selection has come a long way. Today, you’ll find everything your heart desires at Otto — including a great student discount!
As students, you can simply browse, get inspired, and don’t forget to apply your discount. There’s so much to discover: new home décor ideas, fashion & trends, stylish outfits, high-tech products — you’ll find almost anything.
Otto also places a strong emphasis on excellent service, so it’s definitely worth checking out the benefits section on their website.
Otto is a trendsetter in many areas, which is why modern topics such as sustainability have been part of the company’s DNA for over 30 years. In 1986, environmental protection was declared a corporate objective and integrated into the company culture.
This includes environmental, climate, and nature protection, as well as social and societal standards. And of course, student discounts are part of it too!
Some of Otto’s sustainability goals include:
sustainable cotton
FSC®-certified wood
FSC®-certified catalogs & marketing materials
fur-free shopping
social responsibility initiatives
and much more
Otto also supports numerous projects, such as clothing donations, tree planting, and clean water initiatives in Mozambique. The list goes on, but you get the idea.
By now, you should be convinced — browse Otto’s pages and redeem your Otto student discount today!